Overview
We’ve simplified messaging requirements across the United States, Canada, and international destinations to make your messaging more predictable, reliable, and easier to manage.
These changes help you send messages with less setup and fewer restrictions, while still keeping things compliant and reliable.
What’s New?
CA to CA Messaging No Longer Requires A2P
- If your number was purchased before March 26, 2025, you can continue sending messages without A2P registration
- If purchased on or after March 26, 2025, you can send with either A2P registration or Persona verification
- No messages will fail just because A2P registration is missing for Persona verified accounts
US/Canada to International Messaging Also Simplified
- Messages sent from the US or Canada to international destinations now only require Persona verification
- A2P is no longer mandatory for these routes
- If Persona verification is missing, messages will fail with: Error 1002 – A2P or Persona verification required
Domestic (US↔US, US↔CA, CA↔PR) Still Requires A2P
- Any messaging between US, Canada, and Puerto Rico still requires A2P registration to comply with local regulations
- Missing A2P will result in:
- Error 30034 – Number not A2P compliant
Exception: No changes to US/CA to UK Messaging
- Messages sent from the US/CA to the UK are not supported and will fail with: Error 21612 – Message cannot be sent with current To/From combination
- UK-to-UK messaging is still supported
Why We Made This Change
- We got multiple feedbacks around previous A2P requirements felt too strict - especially specially where it's not a mandatory rule by the provider
This update:
- Simplifies onboarding and messaging setup
- Reduces unnecessary friction for international or Canadian messaging
- Still keeps your deliverability protected through Persona verification
- Aligns with how carriers handle messaging behind the scenes
We're here to ensure your messages land - without adding layers of compliance that aren't required.
Thank You
These changes were made based on your feedback and are designed to reduce unnecessary friction in your messaging flow. If you’re unsure about your current setup or need help with verification, our team is here to assist you.
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